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Insights Manager, North America

Alsip, Illinois, États-Unis ● Monterrey, Nuevo León, Mexique ● Scarborough, Toronto, ON, Canada Dem. n° 2852
mercredi 7 février 2024

Location:  Hybrid (office & remote) candidate must be within a commutable proximity to work in Alsip, IL US, Scarborough, CAN or Monterrey MX


Summary:  To develop and deliver comprehensive, actionable market and consumer insights that drive growth opportunities, inform segment and category strategies, guide innovation and differentiate Griffith Foods in the marketplace. Be a role model to the Organization Culture by living the Company Valued Behaviors and strive to explore, create, and develop new food product concepts to drive Customer success while delivering a positive impact into the communities where we operate.


Essential Duties & Responsibilities:


  • Integrate various market data sources to advise and inform sales and new business development functions and support the broader marketing and R&D teams in the development of their segment and category strategies through;
    • generating, synthesizing and analyzing both proprietary primary data and secondary data to understand business and market attractiveness
    • creation of dashboards and ad-hoc tools to size, scope and prioritize market opportunities and inform segment and product category strategies
    • identifying consumer and customer opportunity spaces across the company's portfolio to support the innovation pipeline for the North America region
    • generating engaging business insights for external marketing communication and customer presentations
    • leveraging insights to write and deliver internal and external presentations that enable customer collaboration
  • Gather information on competitors, customers and distributors and conduct analysis to inform the broader business strategy on regional market dynamics.
  • Lead and manage all aspects of quantitative and qualitative research projects, from design through to concept creation, results delivery and product validation. 
  • Support the continuous evolution of our insights toolkit with new methodologies and technologies.
  • Form strong working relationships with a diverse range of stakeholders internally and externally.




  • Bachelor’s degree with emphasis on Marketing, Consumer Science, Mathematics, Business Administration and/or another analytical discipline.
  • At least 5+ years of relevant market and consumer insights experience.
  • Demonstrated success gathering and designing research, extracting and presenting insights to cross-functional teams, and making recommendations based those insights.
  • Strong understanding of data systems (Power BI, Power Query, Excel) and competence in dashboard creation and maintenance.
  • Web scraping and subsequent data automation.
  • Fluency in English and Spanish is required.
  • Knowledge of research fundamentals, both qualitative and quantitative.
  • Strong attention to detail and project management skills.
  • Knowledge of multiple consumer data and learning tools, processes, and analytical techniques.
  • Strong data visualization, presentation and storytelling skills.
  • Proficiency in Microsoft Office, including PowerPoint, Excel, Word, and Outlook.
  • Ability to travel up to 20% within the North America region.


Autres détails

  • Famille d'emplois Marketing
  • Fonction professionnelle Commercial
  • Type de paie Salaire
  • Déplacement nécessaire Oui
  • % de déplacement 20
  • Qualification requise Baccalauréat
Location on Google Maps
  • Alsip, Illinois, États-Unis
  • Monterrey, Nuevo León, Mexique
  • Scarborough, Toronto, ON, Canada