VP, E-Commerce

The Breakdown: 

As the Vice President, E-Commerce, you will drive our Marketplace function's digital commerce strategy and manage our e-Commerce operations globally. Your primary focus will be on cultivating and nurturing one-on-one relationships with our customers through our digital channels, ensuring a seamless and engaging digital experience that drives revenues. Additionally, you will be responsible for overseeing the activation of branding messaging and campaigns across the digital channel.

We welcome candidates from all backgrounds to apply.

What You Get to Do:

• Global E-Commerce Business Management: Lead and manage our global e-commerce business, ensuring alignment with forecast and direction from Category Business Units.
• Leadership and Team Development: Lead and mentor a diverse and inclusive team, fostering a culture of collaboration, continuous learning, and equitable growth.
• Customer-Facing Applications: Oversee customer-facing applications, optimizing their performance and functionality to enhance the customer experience.
• E-Commerce Strategy and Roadmap: Develop and execute an e-commerce strategy and roadmap that drives growth and profitability in alignment with our business goals.
• Digital Strategy: Develop and implement a comprehensive digital strategy that aligns with our brand's objectives and customer expectations.
• KPI Management: Drive the business through our digital channel by managing key performance indicators (KPIs) on a global scale, ensuring the achievement of set targets. This includes:
  • Topline Primary Metrics: Demand Sales and Net Sales, measured through three KPIs: Traffic, AOV (Average Order Value), and Conversion.
  • Bottom-line Primary Metrics: Gross Margin (both $ and %) and SG&A .
  • Accountability for both metrics above are shared with Category Business Units and Marketing.
• Branding Activation: Activate branding messaging and campaigns across the digital channel, ensuring brand consistency and alignment with strategic goals.

What You'll Bring to The Team:

• Extensive experience in senior e-commerce leadership roles, particularly within the retail industry.
• Proven expertise in managing global e-commerce operations and digital strategies that drive business growth.
• Strong knowledge of customer-facing applications and digital customer service management.
• Exceptional leadership skills, with a track record of team development and fostering a culture of excellence.
• Proficiency in e-commerce strategy development and execution.
• Effective communication and leadership skills that promote collaboration within the team and with stakeholders.

Technical Capabilities

• E-Commerce Strategy Development: Ability to develop and execute comprehensive e-commerce strategies and roadmaps aligned with business goals and objectives.
• Digital Marketing and Brand Activation: Proficiency in activating branding messaging and campaigns across digital channels to enhance brand consistency and alignment with strategic goals.
• KPI Management: Experience in managing key performance indicators (KPIs) on a global scale, including demand sales, net sales, traffic, average order value (AOV), conversion rate, gross margin, and SG&A.
• Customer-Facing Applications Optimization: Strong knowledge of customer-facing applications and expertise in optimizing their performance and functionality to enhance the overall customer experience.
• Global E-Commerce Business Management: Experience in leading and managing global e-commerce operations, ensuring alignment with forecast and direction from Category Business Units.
• Data Analysis and Decision Making: Proficiency in analyzing e-commerce data, identifying trends, and making data-driven decisions to drive business growth and profitability.
• Leadership and Team Development: Exceptional leadership skills with a track record of leading and mentoring diverse teams, fostering a culture of collaboration, continuous learning, and equitable growth.
• Financial Acumen: Understanding of financial metrics related to e-commerce operations, including gross margin and SG&A, and ability to drive business performance in alignment with financial targets.

Leadership Capabilities

As this is a critical leadership role at Burton, we are looking for an individual who demonstrates proficiency and/or potential, in the following Burton Leadership Capabilities: 

• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
• Cultivates innovation: Creating new and different ways for the organization to be successful.
• Manages conflict: Handling conflict situations effectively, with a minimum of noise.
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
• Drives vision and purpose: Painting a compelling picture of the vision and strategy that motivates others to action.
• Being resilient: Rebounding from setbacks and adversity when facing difficult situations.
• Plans & Aligns: Planning and prioritizing work to meet commitments aligned with organizational goals.
• Drives results: Consistently achieving results, even under tough circumstances.

How Your Success Will be Measured:

• Topline Primary Metrics: Demand Sales and Net Sales, measured through three KPIs: Traffic, AOV (Average Order Value), and Conversion.
• Bottom-line Primary Metrics: Gross Margin (both $ and %) and SG&A.
• Accountability for both metrics above is shared with Category Business Units and Marketing.

If you are a visionary e-commerce leader with a passion for creating exceptional customer experiences and possess the skills and experience to drive our digital strategy while nurturing the growth of our team, we invite you to join our organization as the Vice President, E-Commerce. Your contributions will be instrumental in shaping our digital future and enhancing our customer engagement through the digital channel.

More Info to Seal the Deal: 

Burton’s benefits package includes health insurance (medical, dental and vision), life insurance (company paid), flex spending, short- and long-term disability insurance (company paid), great parental benefits, 401k plan with company match, and paid time-off. Other perks include a discounted season pass, free lessons, product discounts, free demo equipment, ride days, casual work environment, and many more…

Our corporate headquarters are located in Burlington, Vermont. We are committed to providing relocation assistance to VT for all successful candidates.