Marketing Specialist

Neenah, WI 54956, USA ● Neenah, WI, 120 N Commercial St, Neenah, Wisconsin, United States of America Req #15030
Thursday, March 21, 2024

Alta Resources is Hiring!

The Marketing Specialist is responsible for the creation of complex client and prospect communications including interactive presentations and proposals. He/she works serves as a consultant to the business leaders to create communication strategies and content that produce desired results. This position coordinates client and prospect visits/meetings that fuel growth. He/she is also responsible for critical internal and external marketing efforts including company and leadership events and communications, tradeshows and campaigns. In addition, this position manages many special projects that utilize a wide variety of multichannel communications as part of the organization’s integrated marketing plan(s). 

Essential Duties & Responsibility

Other duties may be assigned.


  • Develop complex client and prospect interactive presentations, proposals and other communications as part of an overall client account development plan and opportunity strategies.
  • Serve as consultant and strategic support, from planning to execution, for major client visits and offsite meetings to ensure the communications and logistics are sharing the messaging effectively for each audience to produce desired results.
  • Serve as account manager and business consultant to operational and senior leaders to understand their business and recommendations so that they can be communicated to clients and prospects in effective, results-producing ways.
  • Provide marketing/communication consultation and materials for the business development team – presentations, proposals, RFPs, special events – to reach new business targets and develop relationships with prospects.
  • Work closely with corporate leaders within the organization to understand and convey content in these areas – finance, security, IT, quality, HR, other – within the presentation san proposals in clear, accurate, compelling ways.
  • Conduct research to fuel presentations, proposals and other communications.
  • Assist in the development and implementation of all other aspects of Alta Resource's marketing plan(s) including assignments dealing with advertising, direct mail, trade shows, campaigns, videos, etc.
  • Coordinate and prepare communication strategies and content for major leadership and employee events and other internal marketing.
  • Manage database housing branding and messaging presentations, proposals, base brand template and images plus other marketing assets.
  • Implement various aspects of the organization’s facility branding with client teams; ensuring both organizational and client branding is honored and leveraged.
  • Serve as contributing member of many key teams with senior leadership including but not limited to strategic client steering committees, sales and marketing prioritization and new business pursuit teams.  
  • Conduct interviews with internal and external audiences to gain needed insights to fuel content for proposals, presentations and other communications.
  • Serve as lead and support for many other major marketing projects that involve a variety of multichannel communications (web, video, events, campaigns, trade shows, social media, collateral, public relations, community programs, etc.). 
  • Regular attendance, punctuality and adherence to agreed-upon schedule of availability are conditions of employment and essential function of this position.

Leadership Responsibilities

Although this position will not have responsibility for direct reports, the position requires active leadership in the way of supporting strategic initiatives as well as active personal development and application of Six Sigma methodologies.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Additional qualifications include:

Excellent verbal and written communication skills; ability to actively listen and effectively convey information in meaningful, compelling ways

Able to translate complex business information into a succinct, compelling story/ messaging that engages specific audiences and calls to desired action and results

Strategic, innovation thinker; able to understand and communicate complex information and generate new ideas and improvements

Strong service orientation with ability to build strong and productive relationships with team colleagues and others at all levels of the organization

Able to effectively interface with clients, vendors and other external audiences

Demonstrate advanced project management skills with strong personal accountability to deliver results even when barriers exist

Able to multi-task in extremely fast-paced, changing environment with very tight timelines

Strong time management and organizational skills with attention to detail and adherence to project specifications

Self-starter, independent professional able to work as key contributor in a multi-disciplinary team environment

Flexible, energetic and collaborative; results-oriented with passion for organizational success

Achieved Profitability, Reduced Risk, Increased Technology-Based Services and Governed Growth. 

Ability to travel (10%)

Possess a valid driver's license



Bachelor's degree from four-year college or university and 1-2 years significant related marketing experience required. A professional portfolio of related work also required.



This position requires a working knowledge of computer technology that includes the Advanced Microsoft Office Suite. Comfortable in both the PC and Macintosh environments.  Individuals must possess the ability to learn and understand new software and other technology applications as introduced by the Client and Alta Resources.



Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Ability to write speeches and articles for publication that conform to prescribed style and format.  Ability to effectively present information to top management, public groups, and/or boards of directors.



Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.  Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.



Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems.  Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs, musical notes, etc.) in its most difficult phases.  Ability to deal with a variety of abstract and concrete variables.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The environment for which this position functions contains scents and fragrances related to product samples that are necessary to have on site in order to complete the essential job functions of this position or others positions within the same area.  Due to the nature of this work individuals are required to be on-sight during hours designated by the Client, however, the occasion will arise when the employee must be off-site due to business functions.

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Other details

  • Job Family Ops/Corporate Support
  • Pay Type Salary
Location on Google Maps
  • Neenah, WI 54956, USA
  • Neenah, WI, 120 N Commercial St, Neenah, Wisconsin, United States of America