Banner 2020

Keyword Specialist - Danish - HYB

Dublin, Ireland Req #5338
28 November 2023

Job Title: Keyword Specialist  

Reporting to: Team Leader 

Work Type:  Office

Location:  Dublin, Ireland


Overall Job Purpose 


As a Keyword Specialist you will be responsible for the optimisation and improvement of an Online Advertising Product for a specific market. To achieve this goal you will optimize and build out Keywords, Keyword Sets and Keyword Categories. You will use your local market knowledge to understand what works in specific markets. The role also gives you the opportunity to come up with ideas to improve the product and the tools used to build and optimize the service. 


Duties and Responsibilities 

  • Understanding local Market trends and seasonal trends 
  • Improve campaign performance by using marketing tools and reports 
  • Online research of products to create relevant keyword packs 
  • Sole responsibility for the improvement & success of products within your market 
  • Optimize existing keyword categories, keyword sets and keywords, this includes: adding/removing keywords, changing match types, adding/removing negatives keywords 
  • Responsible for launching new categories within your market 
  • Optimize top performing keywords sets on a weekly basis 
  • Use local marketing knowledge to understand what works in specific markets 
  • Identify areas of improvement for products and tools used to build and optimize the service 
  • Additional project work at client request 

Required Qualifications & Experience

  • Intermediate to fluent level of Danish in written and spoken is essential 
  • Intermediate level of written and verbal English is essential 
  • Experience working in marketing or online advertising is desirable 
  • Proven ability to deliver highest quality results while paying strict attention to detail 
  • Ability to identify market trends and create market specific categories to maximize the customer potential 
  • Ability to show initiative and take ownership of tasks 
  • Strong desire for continuous learning and upskilling 
  • The ability to work independently and within a team 
  • Intermediate I.T skills 
  • Ability to multitask 
  • Ability to manage your time efficiently to achieve challenging targets 
  • BA/BSc degree or equivalent is preferable 


  • Understanding the Role 
  • Solutions Orientated 
  • Initiative 
  • Collaboration 
  • Attention to Detail 
  • Resilience & Adaptability
  • Problem Solving & Information Gathering
  • Organizational Commitment 

About Majorel


At Majorel, we create amazing customer experiences that people value and we are proud of. By combining talent, data, and technology we deliver real impact for our partners.  

Our vision is to be our clients’ trusted long-term partner for customer engagement in a constantly changing world. Creativity, Excellence and Respect drive everything we do. This ensures success for our partners and allows us to thrive as one team.  


Majorel is an equal opportunity employer that embraces diversity. We are committed to the principle of equal employment opportunities for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Majorel are based on business needs, job requirements and individual qualifications, without regard to gender, age, ethnicity, race, nationality, religion, disability, gender identity, sexual orientation, marital or civil partnership status or any other basis as protected by local law.  


Majorel and its employees do not tolerate, engage in, or support Human Trafficking, Forced Labour or Child Labour of any kind through Majorel’s activities, including in its supply chain, or assist Majorel clients or any other party in doing so.  


Majorel & Teleperformance

You are applying for a job at Majorel, which is now part of Teleperformance. Welcome to a whole new world of opportunities!


In the coming months, the best of both organizations will converge to deliver even more agile and resilient digital business services. With nearly 500,000 team members in more than 95 countries, we are stronger together and ready to master the future.



The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. 

Other details

  • Job Family IE Client Operations
  • Pay Type Salary
Location on Google Maps
  • Dublin, Ireland